sports APPAREL TRENDS FOR 2020
Activewear is no longer just for keeping your cool on the treadmill. More and more these days, you will see office workers wearing athletic leggings that would not look out of place in a yoga studio. Expect this trend to continue for years to come with athleisure taking over everywhere, from casual outfits to high fashion. Athleisure is more than just a fashion fad. It is an aspirational lifestyle and a global phenomenon.
The athleisure category, defined as casual clothing designed to be worn both for exercising and general use, spans beyond just sneakers. Athleisure now includes yoga pants, jogger pants, tank tops, sports bras, hoodies and so on. Each item is increasingly designed to be worn for everyday wear rather than just for the gym.
While some might like solid colors for their athletic clothing, the trend toward more prints and patterns continues to grow. Innovations in manufacturing have made it possible for futuristic prints to bend, move and hold up to the demands of athletes. From geometrical patterns to camos, all-over-graphics and holographic patterns, just as activewear is looking toward the past in many areas, it's also moving forward as well.
Technical fabrications will continue to be of importance. Last year, the term "moisture-wicking" was featured in 39% of more products as fabrics described as breathable grew by 85%.
When it comes to sportswear trends to watch, green truly is the new black. Customers today want to know where and how their clothes were made and are demanding greater transparency. Many brands have made headway in answering the call for more conscious apparel and it's number is set to grow.
Style nods to the 90's. Whether it is neon colors, oversize logos, to midriffs, expect to see this trend stick around for seasons to come.
Whatever the future holds, the top athletic clothing manufacturers represented here are ready for the challenge. Take a look.
The athleisure category, defined as casual clothing designed to be worn both for exercising and general use, spans beyond just sneakers. Athleisure now includes yoga pants, jogger pants, tank tops, sports bras, hoodies and so on. Each item is increasingly designed to be worn for everyday wear rather than just for the gym.
While some might like solid colors for their athletic clothing, the trend toward more prints and patterns continues to grow. Innovations in manufacturing have made it possible for futuristic prints to bend, move and hold up to the demands of athletes. From geometrical patterns to camos, all-over-graphics and holographic patterns, just as activewear is looking toward the past in many areas, it's also moving forward as well.
Technical fabrications will continue to be of importance. Last year, the term "moisture-wicking" was featured in 39% of more products as fabrics described as breathable grew by 85%.
When it comes to sportswear trends to watch, green truly is the new black. Customers today want to know where and how their clothes were made and are demanding greater transparency. Many brands have made headway in answering the call for more conscious apparel and it's number is set to grow.
Style nods to the 90's. Whether it is neon colors, oversize logos, to midriffs, expect to see this trend stick around for seasons to come.
Whatever the future holds, the top athletic clothing manufacturers represented here are ready for the challenge. Take a look.
