ATHLETIC APPAREL TRENDS FOR 2019
Over the past few years, a new general apparel trend has been seeping into the athletic apparel industry: Casual Active Wear. So much so, that this fairly new category now has an official name: ‘Athleisure’. In 2017, this category increased 11%. It literally is visible everywhere - taking on a fashion genre of it’s own.
The athleisure trend grew out of women wearing yoga pants. Another account suggests that the trend came about because people could wear them for multiple occasions without having to change, which meant greater convenience, since people did not have to carry an extra gym outfit on the way to the office, for example. A decade ago, denim workwear uniforms were more popular, but today athleisure is increasingly popular in places such as public streets and fashion stores and fashion runways. Sportswear which had been worn exclusively in gyms is now being worn elsewhere by young adults and fitness-conscious consumers, and has been accompanied by a relaxation in dress codes. Its popularity may have stemmed from its ability to fill a gap in the market, when sportswear was once merely functional rather than stylish. Due to innovations in textiles and technology, improvements have been made in functionality, such that garments and footwear have become more breathable, lightweight, and waterproof. The new garments are performance enhancing, in the sense that they allow wearers to carry out everyday activities easily.
Today, the Athleisure group is opting for more casual, everyday comfort and loose fitting stylish and sporty options. More and more, the yoga pant – slouch tee and hooded sweatshirt look is no longer just for spectators, it’s showing up in most activity based events.
Consumers have become more health conscious due to the work-related stress and lifestyle disorders. Working individuals opt for fitness regimes such as swimming, gym and running to remain healthy, and active in daily life. Presently, majority of the individuals are investing their time in performing various fitness activities to keep themselves fit and healthy. This has created the demand for fitness and sports apparel among all age groups, thereby, fostering the market growth.
The majority of performance apparel focuses on the cooling effect of evaporation. While the concept of “wicking” is not new, the latest crop of high-tech fabrics advance this functional feature considerably. These days, materials are designed to keep pace even in a sweat-soaking three-set match. Wicking properties are often associated with slick-feeling shirts made from synthetics. However, fans of natural fibers are in luck. “Among the fastest growing areas of performance apparel are cotton products featuring state-of-the-art technologies for moisture management. This can be seen in Delta Apparel's new Premium line of t shirts.
As lines between fashion and sportswear continue to blur, jumping on a trend that defines both fashion and performance is like catching lightning in a bottle in the apparel world. In 2019, look for the following trends:
Long-Sleeve Tee and Leggings: A thin, long-sleeve top is the perfect way to make your gym outfit work for anything you have planned afterward without having to put on too many layers.
Bomber Jacket and Leggings: Heading from the gym to run errands? Topping off your leggings with a lightweight bomber jacket will instantly pull your look together.
Sports Bra and Running Shorts: For the days when it’s almost too hot to work out, a sports bra and a pair of athletic shorts are ideal. Color-coordinate yours to ensure your gym ensemble looks put-together.
Light Sweatshirt With Pastel Leggings: Pair a light sweatshirt with a pretty, pale-hued set of patterned leggings to get into the ultimate summer workout vibe.
Bold Windbreaker and Mesh Leggings: Even summer has its rainy days, and you shouldn’t let those keep you from getting to your workout. Instead, throw on a vibrant anorak to keep you dry as you head to the gym.
Metallic Prints: Sparkle as you sweat with metallic prints. These shiny statement pieces will make you feel fancy as you workout. From metallic jackets to sports bras, this shiny trend is everywhere, giving activewear a glossy finish.
Pantone recently named their 2019 "Color of the Year", Living Coral, "An animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge". Look for athleticwear to incorporate this color throughout the year.
As for team uniforms, look for more colors and cheaper sublimation. In 2019, customization will remain in strong demand, but performance also will take a front seat.
More creativity and apparel choices have worked well for Millennials, a demographic that seems to value unique style, whether working or playing. And women continue to prefer garments constructed and cut for their body types instead of simply wearing a smaller men’s garment. Female customers also will continue to drive trends by demanding team-sports products designed specifically for them. Augusta has introduced new bags and hair accessories in team colors geared toward female athletes who want to complete their team’s unique look. The All-Out Glitter backpack features two-side mesh water bottle/bat pockets, a laptop pocket and a hidden carabiner that she can use for her batting helmet or for securing the bag to a fence. The Glitter duffle bag can carry larger gear.
The athleisure trend grew out of women wearing yoga pants. Another account suggests that the trend came about because people could wear them for multiple occasions without having to change, which meant greater convenience, since people did not have to carry an extra gym outfit on the way to the office, for example. A decade ago, denim workwear uniforms were more popular, but today athleisure is increasingly popular in places such as public streets and fashion stores and fashion runways. Sportswear which had been worn exclusively in gyms is now being worn elsewhere by young adults and fitness-conscious consumers, and has been accompanied by a relaxation in dress codes. Its popularity may have stemmed from its ability to fill a gap in the market, when sportswear was once merely functional rather than stylish. Due to innovations in textiles and technology, improvements have been made in functionality, such that garments and footwear have become more breathable, lightweight, and waterproof. The new garments are performance enhancing, in the sense that they allow wearers to carry out everyday activities easily.
Today, the Athleisure group is opting for more casual, everyday comfort and loose fitting stylish and sporty options. More and more, the yoga pant – slouch tee and hooded sweatshirt look is no longer just for spectators, it’s showing up in most activity based events.
Consumers have become more health conscious due to the work-related stress and lifestyle disorders. Working individuals opt for fitness regimes such as swimming, gym and running to remain healthy, and active in daily life. Presently, majority of the individuals are investing their time in performing various fitness activities to keep themselves fit and healthy. This has created the demand for fitness and sports apparel among all age groups, thereby, fostering the market growth.
The majority of performance apparel focuses on the cooling effect of evaporation. While the concept of “wicking” is not new, the latest crop of high-tech fabrics advance this functional feature considerably. These days, materials are designed to keep pace even in a sweat-soaking three-set match. Wicking properties are often associated with slick-feeling shirts made from synthetics. However, fans of natural fibers are in luck. “Among the fastest growing areas of performance apparel are cotton products featuring state-of-the-art technologies for moisture management. This can be seen in Delta Apparel's new Premium line of t shirts.
As lines between fashion and sportswear continue to blur, jumping on a trend that defines both fashion and performance is like catching lightning in a bottle in the apparel world. In 2019, look for the following trends:
Long-Sleeve Tee and Leggings: A thin, long-sleeve top is the perfect way to make your gym outfit work for anything you have planned afterward without having to put on too many layers.
Bomber Jacket and Leggings: Heading from the gym to run errands? Topping off your leggings with a lightweight bomber jacket will instantly pull your look together.
Sports Bra and Running Shorts: For the days when it’s almost too hot to work out, a sports bra and a pair of athletic shorts are ideal. Color-coordinate yours to ensure your gym ensemble looks put-together.
Light Sweatshirt With Pastel Leggings: Pair a light sweatshirt with a pretty, pale-hued set of patterned leggings to get into the ultimate summer workout vibe.
Bold Windbreaker and Mesh Leggings: Even summer has its rainy days, and you shouldn’t let those keep you from getting to your workout. Instead, throw on a vibrant anorak to keep you dry as you head to the gym.
Metallic Prints: Sparkle as you sweat with metallic prints. These shiny statement pieces will make you feel fancy as you workout. From metallic jackets to sports bras, this shiny trend is everywhere, giving activewear a glossy finish.
Pantone recently named their 2019 "Color of the Year", Living Coral, "An animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge". Look for athleticwear to incorporate this color throughout the year.
As for team uniforms, look for more colors and cheaper sublimation. In 2019, customization will remain in strong demand, but performance also will take a front seat.
More creativity and apparel choices have worked well for Millennials, a demographic that seems to value unique style, whether working or playing. And women continue to prefer garments constructed and cut for their body types instead of simply wearing a smaller men’s garment. Female customers also will continue to drive trends by demanding team-sports products designed specifically for them. Augusta has introduced new bags and hair accessories in team colors geared toward female athletes who want to complete their team’s unique look. The All-Out Glitter backpack features two-side mesh water bottle/bat pockets, a laptop pocket and a hidden carabiner that she can use for her batting helmet or for securing the bag to a fence. The Glitter duffle bag can carry larger gear.
