2018 ATHLETIC APPAREL TRENDS
Over the past few years, a new general apparel trend has been seeping into the athletic apparel industry: Casual Active Wear. So much so, that this fairly new category now has an official name: ‘Athleisure’. In 2017, this category increased 11%. It literally is visible everywhere - taking on a fashion genre of it’s own.
This Athleisure group is opting for more casual, everyday comfort and loose fitting stylish and sporty options. More and more, the yoga pant – slouch tee and hooded sweatshirt look is no longer just for spectators, it’s showing up in most activity based events.
Consumers have become more health conscious due to the work-related stress and lifestyle disorders. Working individuals opt for fitness regimes such as swimming, gym and running to remain healthy, and active in daily life. Presently, majority of the individuals are investing their time in performing various fitness activities to keep themselves fit and healthy. This has created the demand for fitness and sports apparel among all age groups, thereby, fostering the market growth.
The majority of performance apparel focuses on the cooling effect of evaporation. While the concept of “wicking” is not new, the latest crop of high-tech fabrics advance this functional feature considerably. These days, materials are designed to keep pace even in a sweat-soaking three-set match. Wicking properties are often associated with slick-feeling shirts made from synthetics. However, fans of natural fibers are in luck. “Among the fastest growing areas of performance apparel are cotton products featuring state-of-the-art technologies for moisture management. This can be seen in Delta Apparel's new Premium line of t shirts.
As lines between fashion and sportswear continue to blur, jumping on a trend that defines both fashion and performance is like catching lightning in a bottle in the apparel world. This year, one trend that’s getting looks both court side and street-side is heather fabrics. Once just a functional utility fabric style, heathers are now being spotted in an array of color profiles, lending exciting visual textures to a spectrum of sportswear options. Augusta Sportswear is embracing “heather-mania” full on, with their Shadow Tonal Heather Collection leading the charge.
This Athleisure group is opting for more casual, everyday comfort and loose fitting stylish and sporty options. More and more, the yoga pant – slouch tee and hooded sweatshirt look is no longer just for spectators, it’s showing up in most activity based events.
Consumers have become more health conscious due to the work-related stress and lifestyle disorders. Working individuals opt for fitness regimes such as swimming, gym and running to remain healthy, and active in daily life. Presently, majority of the individuals are investing their time in performing various fitness activities to keep themselves fit and healthy. This has created the demand for fitness and sports apparel among all age groups, thereby, fostering the market growth.
The majority of performance apparel focuses on the cooling effect of evaporation. While the concept of “wicking” is not new, the latest crop of high-tech fabrics advance this functional feature considerably. These days, materials are designed to keep pace even in a sweat-soaking three-set match. Wicking properties are often associated with slick-feeling shirts made from synthetics. However, fans of natural fibers are in luck. “Among the fastest growing areas of performance apparel are cotton products featuring state-of-the-art technologies for moisture management. This can be seen in Delta Apparel's new Premium line of t shirts.
As lines between fashion and sportswear continue to blur, jumping on a trend that defines both fashion and performance is like catching lightning in a bottle in the apparel world. This year, one trend that’s getting looks both court side and street-side is heather fabrics. Once just a functional utility fabric style, heathers are now being spotted in an array of color profiles, lending exciting visual textures to a spectrum of sportswear options. Augusta Sportswear is embracing “heather-mania” full on, with their Shadow Tonal Heather Collection leading the charge.
