SPORTS APPAREL TRENDS FOR 2021
The distinction between traditional gym clothing and casual wear is becoming less noticeable, especially given the context of the current pandemic. The athletic apparel industry is offering more options that will allow wearers to easily transition between leisure and exercise. Some in the industry have dubbed this trend “Athleisure”, which now includes yoga pants, jogger pants, tank tops, sports bras, hoodies. Customers are interested in trimming down their wardrobes and buying key pieces of apparel that can be worn in different contexts.
The COVID-19 pandemic will accelerate the ascent of the already growing athleisure trend within the athletic apparel industry. This trend is especially popular among the younger demographic and is spreading around the world.
Fashion searches for yoga clothing grew in 2020, and sales of yoga-related products have risen 42%. Athletic wear customers are opting for more color in their yoga products as well. People are beginning to ditch traditional grey yoga clothing for pastel colors such as baby pink, light blue, and beige. Demand for pastel colors has extended beyond yoga clothing and into the larger athletic apparel industry as traditional black and white colors are being dumped.
The 90s is making a return in the athletic wear industry in line with the emergence of the athleisure trend. Also, athletic apparel experts have posited that 90s athletic wear has a nostalgic appeal for the millennial market. For women, lightweight and breathable crop tops and leggings with twists on classic designs are in style. Tops & t-Shirts will continue to outsell other types of sports apparel.
Another re-emerging 90s product is the color-blocked windbreaker jacket. Many companies such as Charles River (pack-n-go) and Holloway Sportswear (pack pullover) are starting to offer windbreakers that pay homage to the 90s. For men, athletic wear companies are experimenting with oversized and irregular fit pieces. Additionally, hoodies sporting large logos and flashy track jackets have regained popularity.
More brands are making unisex clothing (sherpa crew) both in color and style, especially for street fleeces and jogging pants. Men are now increasingly wearing leggings and bicycle shorts and women are wearing jogging pants instead of leggings. Women’s sweatshirts and fleeces are often paired with joggers while the sleeves are still baggy.
The COVID-19 pandemic will accelerate the ascent of the already growing athleisure trend within the athletic apparel industry. This trend is especially popular among the younger demographic and is spreading around the world.
Fashion searches for yoga clothing grew in 2020, and sales of yoga-related products have risen 42%. Athletic wear customers are opting for more color in their yoga products as well. People are beginning to ditch traditional grey yoga clothing for pastel colors such as baby pink, light blue, and beige. Demand for pastel colors has extended beyond yoga clothing and into the larger athletic apparel industry as traditional black and white colors are being dumped.
The 90s is making a return in the athletic wear industry in line with the emergence of the athleisure trend. Also, athletic apparel experts have posited that 90s athletic wear has a nostalgic appeal for the millennial market. For women, lightweight and breathable crop tops and leggings with twists on classic designs are in style. Tops & t-Shirts will continue to outsell other types of sports apparel.
Another re-emerging 90s product is the color-blocked windbreaker jacket. Many companies such as Charles River (pack-n-go) and Holloway Sportswear (pack pullover) are starting to offer windbreakers that pay homage to the 90s. For men, athletic wear companies are experimenting with oversized and irregular fit pieces. Additionally, hoodies sporting large logos and flashy track jackets have regained popularity.
More brands are making unisex clothing (sherpa crew) both in color and style, especially for street fleeces and jogging pants. Men are now increasingly wearing leggings and bicycle shorts and women are wearing jogging pants instead of leggings. Women’s sweatshirts and fleeces are often paired with joggers while the sleeves are still baggy.
